SEO, or Search Engine Optimization, is the practice of enhancing a website to improve its visibility in search engine results. It involves a combination of technical, content, and linking strategies aimed at making your site more relevant, trustworthy, and accessible to search engines like Google. SEO is crucial for businesses because higher visibility in organic search results means more website traffic, brand recognition, and potential conversions. In a digital era where most consumers begin their search for products or services online, an effective SEO strategy ensures that your business stands out and attracts potential customers.

SEO focuses on improving a website's organic (unpaid) rankings in search engine results. The aim is to enhance the site's visibility by making it more relevant and accessible for both search engines and users.

Paid ads, on the other hand, are a form of online advertising where businesses pay to have their ads displayed on search engines, social media platforms, and other digital channels. In search engines like Google, these ads are often shown above or below organic search results and are labeled as "ad" or "sponsored".

While SEO requires ongoing effort and might take longer to show results, paid ads offer immediate visibility but at a cost for each click or impression.

The time it takes to see results from SEO can vary widely based on several factors, including the competitiveness of your industry, the current state of your website, the quality of content, and the strategies we implement. Generally, most businesses start seeing initial improvements in organic traffic and rankings within 2 to 4 months. However, for more competitive industries or keywords, it may take longer. It's essential to understand that SEO is a long-term strategy, and consistent effort is needed to maintain and improve rankings.

es, mobile optimization is crucial for SEO. With the increasing number of users accessing the internet via mobile devices, search engines like Google prioritize websites that offer a seamless mobile experience. If your website isn't mobile-friendly, it could negatively impact your rankings, especially in mobile search results. A mobile-optimized site ensures that visitors on smartphones and tablets have a positive user experience, reducing bounce rates and increasing the chances of conversions.

The budget for paid advertising varies depending on several factors, including your business goals, the competitiveness of your industry, the platforms you choose, and your target audience. Start by defining clear objectives for your ad campaign—whether it's brand awareness, lead generation, or sales. From there, research the average cost-per-click (CPC) or cost-per-impression (CPM) in your industry and region. Initial campaigns can start small to gauge performance. Over time, as you gather data and insights on what works, you can adjust your budget accordingly. 

We normally encourage customers that are new to paid ads to budget about $1000/month to start. 

Yes. The biggest companies in the world spend millions of dollars on SEO each year so that they can get in front of potential customers. It works. The problem is that often times local businesses are taken advantage of by companies saying they will do SEO but not actually doing it - giving the impression that it doesn't work. 

We don't do any contracts. Our take is that a contract is meant to do one of two things: 

1. Prevent you from getting cold feet before giving the work enough time to yield results. 

2. Lock you in so that a company has guaranteed revenue and doesn't have to do any actual work other than build a website. 

We don't need contracts because we make sure you understand how our services work and what expectations to have, and we earn your business month in and month out. 

We aren't in the game of empty promises. If we don't think we can help your company, we'll be the first to tell you. But if you're interested in growing your business and working with a trusted growth partner, then we can be a gamechanger for you.